William Hill

William Hill Overview

William Hill is one of the most famous names in the global gambling industry. Founded in 1934 by William Hill himself as a postal and telephone bookmaking operation, the company has grown over 90 years into a publicly listed international gambling giant. William Hill is listed on the London Stock Exchange and was acquired by Caesars Entertainment in 2021, becoming part of one of the world's largest casino conglomerates.

The William Hill brand encompasses a UK retail estate of 1,400+ betting shops, a comprehensive online sportsbook, casino, poker, and bingo products. The online offering - available internationally through William Hill International - is one of the most feature-complete gambling platforms accessible to players outside the UK, carrying the brand recognition and trust built over nine decades of operation.

In 2026, William Hill International continues to serve players across multiple regulated markets with a focus on sports betting depth, live casino quality, and continuous game library expansion.

Licensing and Safety

William Hill holds a UK Gambling Commission (UKGC) licence for UK operations and Gibraltar licensing for international markets. Both are among the most rigorous gaming regulatory frameworks globally. As a Caesars Entertainment subsidiary and London Stock Exchange-listed entity (pre-acquisition), William Hill is subject to extensive corporate governance, financial disclosure, and regulatory compliance requirements.

Player funds are segregated and protected. All online casino games are independently audited by approved testing laboratories. The responsible gambling framework is among the most comprehensive in the industry, including GamStop integration in the UK, affordability checks, and extensive self-exclusion tools accessible through the player account.

Bonuses and Promotions

William Hill offers new sports members a free bet for their first qualifying deposit. Casino welcome bonuses vary by market and typically include a deposit match with free spins on selected slots. William Hill is one of the more conservative operators in terms of headline bonus amounts, preferring clear and achievable terms over inflated numbers with restrictive conditions.

Ongoing promotions include Acca Insurance (refund on losing accumulators by one leg), In-Play free bets, Bet Boosts on selected markets, and regular casino promotions including slot tournaments and live casino cashback. The William Hill Rewards programme converts wagering activity into reward points redeemable for free bets and bonus credits.

Sports Betting

William Hill's sportsbook is one of the deepest and most liquid in the industry. Coverage spans 30+ sports with thousands of events available daily. Football is the flagship product, with comprehensive markets for the EPL, Champions League, La Liga, Serie A, Bundesliga, international football, and the World Cup. Market depth for football includes Asian Handicap, 1X2, Both Teams to Score, Over/Under, Correct Score, First Goalscorer, and player stats props.

Horse racing is another traditional William Hill strength, with extensive UK and Irish racing markets including ante-post and early prices. Tennis, cricket, golf, rugby, boxing, MMA, basketball, and esports are also well-represented. Live in-play betting with cash-out is available for major events across all sports. The Price Boost feature enhances odds on selected markets for added value.

Live Casino

William Hill's live casino is powered by Evolution Gaming and Playtech Live, giving players access to two of the world's leading live dealer studio networks. Available games include Baccarat, Blackjack, Roulette, Lightning Roulette, Crazy Time, Monopoly Live, Blackjack VIP, and a wide range of game show titles. Dedicated William Hill branded tables run alongside standard studio tables with custom branding.

The live casino operates around the clock with multiple stake levels from low-limit tables to high-stakes VIP rooms. Live dealer Blackjack and Roulette are particular strengths given William Hill's heritage in table games from its retail casino division.

Slot Games

William Hill Casino hosts over 1,000 slot titles from leading providers including NetEnt, Microgaming, IGT, Scientific Games, Playtech, and Blueprint. The portfolio covers classic slots, video slots, Megaways games, and progressive jackpots. Branded slot content including Batman, Superman, and Monopoly games from Playtech and Scientific Games are exclusive to select operators including William Hill.

The jackpot section includes Mega Moolah (Microgaming), Divine Fortune (NetEnt), and multiple Playtech-linked jackpot networks. Popular titles include Starburst, Gonzo's Quest, Book of Dead, and Rainbow Riches. New releases are added regularly from all partner studios.

Poker

William Hill Poker operates on the iPoker Network, one of the largest poker networks in Europe. The poker room offers No Limit Texas Hold'em, Pot Limit Omaha, and Fast Fold poker. The iPoker Network provides substantial player traffic, ensuring consistent cash game availability and regular tournament action. Weekly guaranteed tournaments with significant prize pools run throughout the month.

Mobile Experience

William Hill provides dedicated iOS and Android apps for sports betting, casino, and live casino with full feature parity to the desktop version. The sports betting app is particularly well-regarded, with fast odds updates, smooth in-play interface, and intuitive accumulator building. The casino app provides quick game loading and smooth live casino streaming. Biometric login is supported on compatible devices.

Payments

William Hill accepts Visa, Mastercard, PayPal, Skrill, NETELLER, Paysafecard, and bank transfer. Withdrawal times vary by method: e-wallets process within 24 to 48 hours, bank transfers within 3 to 5 business days. The minimum deposit is typically GBP 10 or equivalent. No fees are charged on deposits or withdrawals.

Customer Support

William Hill offers 24/7 live chat, email, and telephone support. Live chat connects within 2 to 3 minutes. The Help Centre is comprehensive, covering all aspects of sports betting rules, casino games, account management, and responsible gambling. The telephone support option is a differentiator for players who prefer voice communication.

Verdict

William Hill's 90-year history, UKGC and Gibraltar licensing, Caesars Entertainment ownership, and comprehensive multi-product suite make it one of the most credible and complete online gambling brands available internationally. The sportsbook is world-class in terms of market depth and liquidity. The live casino benefits from both Evolution Gaming and Playtech content. For players who value brand heritage, regulatory rigour, and product breadth above all else, William Hill is an outstanding choice in 2026.

Also Compare: Looking for alternatives? Read our full reviews of 888 Casino, Bet365, and Betsson.

Frequently Asked Questions

How old is William Hill?

William Hill was founded in 1934, making it one of the oldest gambling companies in the world with over 90 years of operating history.

Who owns William Hill now?

William Hill was acquired by Caesars Entertainment in 2021. Caesars is one of the world's largest casino and hotel companies based in the United States.

What licences does William Hill hold?

William Hill holds a UK Gambling Commission (UKGC) licence for UK operations and Gibraltar licensing for international markets. Both are among the most rigorous gaming jurisdictions globally.

Does William Hill have a mobile app?

Yes. William Hill provides dedicated iOS and Android apps for sports betting, casino, and live casino with full feature parity and biometric login support.